Exactly. When you're doing a list that you might match for advertising, if you're going door to door, or if you're doing a mailer or anything where you would be directly communicating with an individual, then yes, you would exclude those people, but with respect to general demographic advertising or geographic advertising, you might still show them ads. You never know who those people are because it's all just through Facebook, Google, or whatever.
On June 12th, 2018. See this statement in context.