Sure.
A political CRM has a database underneath it. For that database, and certainly the empty database, we wrote code for a client to look at that database. The actual data that was in that database was provided by SCL. They told us what the values were and what they would look like. For example, with respect to that psychographic scoring, it was a number between zero and one. What we got were five columns. In each column there was usually a number between zero and one, so from zero, 0.5, 0.7....