Yes.
Sometimes clients want to do advertising that is just not going to work. We know from experience that it's not compelling or it's not particularly interesting. The individual or the campaign thinks it is, but we know that it's just not going to work. We let them know. If they insist, we'll certainly run that ad for them. We certainly provide that level of knowledge to say that here's the context where it will tend to work in the future, and this would work better if you put it as a tiny ad versus a big ad, and this sort of thing. We work with them to provide all that information to make their campaign as efficient as possible.