One of the lines that I read back to Mr. Wylie that certainly concerns me if it were applied in a Canadian context was, “We can trigger the underlying dispositional motivators that drive each psychographic audience.” In other words, we can tap into how the voter sees the world and use our understanding of their personality to speak their language when crafting their arguments.
Doesn't that concern you somewhat if, basically, they're using this capability, this psychographic micro targeting, to change individual's minds by exploiting the vulnerabilities of their own personal prejudices, biases, and anxieties?