Well, yes.
Again, Mr. Wylie says in this pitch document—it's effectively a pitch document—“People think they know their opinions better than they do and can often be lying to themselves.”
Essentially, he's saying that he has ways of using deep data points, very large numbers of individual data points, put into various demographic blocks to change their minds.
Do you believe that there's a line that should be drawn in terms of where political parties collect data, how far they can go in the sort of data they collect, how they can manipulate it, and how they can use it?