Right.
In terms of additional data, you've got the psychographic scoring, and you say that you know this number, but you don't know what it's based on. Then Mr. Vickery comes along and somehow stumbles into this hub database, and he's testified before us that it's pulled from a master dataset of.... He sees some RNC Trust information, some election list information, some information from the Koch brothers, and more. There are many data points for different individuals, including data points, such as that they lead a biblical life. However, you've indicated here that you don't keep data, that you destroy data, and that you don't share data across campaigns.
How do we reconcile this information that we have? Why is all of this information in a database from AIQ that is pulling it in from so many different sources?