I think Dr. Owen summed it up nicely. There are transparency requirements. It's about trying to make sure that when there is bot activity, we know it's a bot, and that there is disclosure around it.
I've actually thought it comparable to the voter contact registry, the VCR. The issues of the VCR and whether that can be done for bots.... I don't think it should be done on a per-bot basis, but if companies do large-scale social media amplification, that could be subject to it.
In many ways, it's performing this kind of placement cost. If you're paying a bot to amplify your message, there are ways to refine it. It's about counting it as advertisement and disclosing it as such. That would actually go a long way. I think because it targets that specific type of bot, we have a problem, which is what I would describe, along with Elizabeth Dubois, as an amplification bot. This is a bot that is adding more credibility to something and kind of “Astroturfing”. If we count this as advertising, that would be an important step toward normalizing it within this advertising system.