I think the discoverability of things is a really important thread, so thank you for picking that up. To me, discoverability means what shows up when you search for something. I would point to some of the research I've done in the Algorithmic Media Observatory. We looked at discoverability of political content during the Ontario election to see how the recommender system was working. The CBC also did a similar study and reported on it.
I think that the way you're feeling with that is, first, to look at what counts. What are these systems ranking information for? I think we're still trying to find intentions, so this is talking about engagement or meaningful social interactions. I think those are things to be attended to. An explicit judgment is being made, and I think it's for the government to put forward good recommendations or good cultural policies for other forms of discoverability as a government norm.
I think it's also trying to recognize...I point to the report of data in society, which has just come out and talks about influencer networks. I think it's important to say that discoverability is a system that works, but we don't necessarily know how. It's clear that through coordination you can influence these discoverability systems, and I think that's one point that points to research. Particularly if people are being paid to influence or change discoverability, I think that could count as a form of advertising.