I do want to caution that.... I think transparency is quite important. I think there also is a need to start talking about the limits of where you can advertise and how you can advertise. This is why I think the bill of rights is kind of interesting. You were starting to stipulate what can and can't be done and shifting some of the responsibility off consumers, who I think are in a taxed information environment, and putting it on the responsibility of companies.
I think one of the telling lessons for me was that both Facebook and Google have exited from providing advertisements for cryptocurrencies, and Google in particular has stopped providing ads for opioid treatment centres because they are too difficult to regulate.
I think what we need to say is that these ad markets are already being policed in ways and that we need to have more transparency about how they work. I think it's not simply about transparency for the user, but also greater accountability about how these ads are being sold and managed.