I think, in principle, getting to your question, political parties can easily fit within our existing privacy law. If you're collecting information about their views at the door, then it seems to me—not being a privacy lawyer—that there's an informed consent. You're asking them for their views, and that's something you're collecting and they know you're collecting it. Then you're using it.
I think it comes into a question, which I think is a question writ large in our data in this kind of combination of surveillance and targeting: When do we know, and when are we informed that information you're collecting is going to be used for targeting purposes?
The point that I'm trying to make is that I'm not convinced that all this targeting is super-effective. If you're a political party and you want to target people about climate change, why do you need to link that to the voter whose door you're knocking on in the first place? I think that there are ways you can abide by the privacy law and still be able to conduct relatively the same type of business.
It gets into whether you're sending a specific targeted email to that person who's talking about climate change. You know, maybe that might be restrained in some way.