Mr. McKelvey, in something you wrote a while back, you had three topics: discoverability, trending, and advertising.
I want to focus on discoverability, because discoverability for me is doing something indirectly that you can do directly with advertising. You have an issue, and the users or the platform companies highlight that, and then the algorithms push that to the top of the list. Then if someone without any prior knowledge wants to research a topic, a candidate, or a particular position and they go to the Internet and they google that name, that negative piece or the most salacious piece will appear.
You've written about that. What can be done to prevent it? I think that can be done indirectly. If you have advertising, you're directly advertising, but this is an indirect way of also getting out a position. The existing algorithms seem more insidious than the advertising component.