How do you define the personal touch you have? Who decides what kind of personal touch you add to the software when you build such a software? You don't go by the flavour of the month. You need to add what is in fact required by the client or at least make sure that what you add to the software or what you develop yourself will meet exactly the purpose or the requirement of your client.
On September 27th, 2018. See this statement in context.