The tool we built for SCL was a plain and simple protocol CRM that contained SCL model data with scores. It would be a name and address, a phone number, sometimes an email, and then turn-up propensity or where you might rate along some issues—stuff like that. That's what was in the Ripon platform.
Modelling didn't happen in Ripon. To the best of my understanding, all that happened within SCL's ecosystem that they built themselves, that took in all the data from various different vendors. What was put into Ripon was only the output of whatever they had done with that.
Again, it was a simple-protocol CRM.