Yes, and just to extend that a bit further, it's simply a matter of scale. You're exposed to a much larger audience in America, and you're able to see things and work on things much faster than what campaign practices might be here in Canada, in the U.K. or elsewhere around the world. Certainly in America, there's much more opportunity to expose that scale, which allows us to work with other people who can see how we work and how we help them, and it's those people who oftentimes introduce us to other campaigns.
On September 27th, 2018. See this statement in context.