Okay, then swing back to the second step. First of all, we say there's a monetary threshold. Now that threshold maybe should be brought down because its impact could be higher. We say, “This is a paid ad. This is not a paid ad.” Suddenly someone comes along with a bot and says this guy wrote a great article in his house and he shared it with 10 friends and we want to get this message out there. So the bot goes to work or I start paying. Then I've converted it into an ad at my stage, or even if I just told a bot to search the Internet, find this good stuff and then stick it out there, then that translates it from being a non-paid ad, when I put it up there, to now being computer driven.
Would that also be where we could say this is now a paid ad?