This is early days thinking of this for me, but we are talking about ownership, control of data. We need to start thinking about usage. We need specificity from people as to what they're doing with data and to start to negotiate at a more granular level what can be done with people's data, because right now people are getting open-ended access. At the other end of the contract, the person who is getting the coffee is not being given any real insight into what might be done with that data after the coffee, shifting thinking to usage and being clearer about how people's data are applied to particular individual cases and what the true exchange is. It's not to open it all up and then you've completely lost track of how your data is being used.
On October 4th, 2018. See this statement in context.