That's fair, but let's get to an alternative to that, then. Let's also address the fact that network effects not only benefit the company, they benefit the consumer at various points. I use Google Maps, and Google Maps is a better product because more users use it. If it were just me and Peter Kent using it, I wouldn't use the app. It wouldn't be particularly useful to me.
I think we've missed this conversation in many respects all the way around the table. That cup of coffee, I get it. It's more valuable to me than the fact that someone now knows what I study. The fact that someone knows what I study is not valuable to me on an individual basis, but aggregated, it's very useful to the company. The company is able to create value by combining all of our collective data together. I think there is a good exchange in certain respects, and maybe a bad exchange in other respects in different contexts.
How do we empower the Competition Bureau to address this problem?