Yes, but you also have multiple network effects. I would point out that DuckDuckGo has a much better privacy policy, but it doesn't have as good a search engine, and it might be just disadvantaged by these network effects. It's a doubled-edged sword.
How do we empower the competition authority? I think it's in multiple ways. One of them is to go away from price-centric tools when you're dealing with markets that are ostensibly for free. Second is to look at the importance of data—