In the United States that's the great unknown. It came up in a Supreme Court case, where there was geolocation tracking of an individual. During the oral arguments before the U.S. Supreme Court there was precisely this question: Who owns the geolocation data? Here it's unclear. Then to what extent do you own all of the property rights or only some of the property rights? What would then be the bundle of the property rights that the consumer owns, that the company owns, and the like?
There, it's unknown. It's not yet been legally resolved.