That's a great question. It's one I have not thought of before. Part of it will happen organically because when you make an announcement it gets carried. There will be stories on it. News will carry on that. You make a good point. To what extent should we proactively promote these changes? I'd be interested in the committee's view on that. The one thing about social media is that the ability to do that cost effectively is significant through social media. We do want to get the word out about these changes, so that people are aware of them.
My initial thought would be some of it happens organically, but I think we need a proactive approach, particularly in terms of social media making people aware of it and being able to participate in it. Your point is quite good. People who may never have thought of seeking this information may think of it as important, as opposed to the people who think all the time about this, and are the only group of people who are the stakeholders and who are aware of it. I haven't thought it through, but maybe part of your report could be on how we could disseminate some of the information.