No.
Advertisers will says to us, “We want to run a campaign.” Let's say that your local sports shop wants to sell golf clubs this weekend. It says, “We want to deliver ads to people in this geographic space, who search for these terms, at this time, in this language.”
Then we have an auction. We say to all our advertisers, “Here is what is available. Someone is searching within this space for this term under these conditions.” Then they bid on getting that space in the advertising segment.