Could you be specific on the changes that have given you more leeway?
My line of questioning is all to do with how much data you're collecting, when you actually have to delete it—and not simply from My Account but from your own servers—and how your terms of use have evolved to allow you to collect and maintain more data, irrespective of whether I ask that My Account delete it or not.
The last question I have, then, in this round has to do with boomerang routes. Are you familiar that?