They give you the product to put on your system and therefore spread it over every IP address you have, but that's not an efficient way to do advertising. Usually those advertising companies, whatever company they are, need to target somehow. In order to target and make sure their investment is well placed in Google, they need a return-on-investment appreciation of this operation. Usually they should put their nose into how you target those IP addresses, to make sure that, for example, they will sell golf clubs only to French-speaking persons, so you need a limited number of IP addresses. They should be involved somewhere in the targeting of the site that will receive the advertising, so they are involved in an operation where they can at least work on these IP addresses. Am I right?
