I think what we're seeing is that Canadians increasingly want to understand the nature and the source of the communications that are reaching them. I think an important aspect of understanding that is transparency in the ads and in social media, but another aspect is understanding what data is out there about them and who is using that data, and having some measure of control over that.
While the bill does some good things in terms of the transparency, I do find it unfortunate that it does not go into the privacy side to the extent that it should, which is having minimal standards and some oversight.