I think that enforcing transparency in the system is a first important step, giving people this right of access that, when they exercise it, will lift the veil off the black box. I mean that beyond just getting your data, but also the confidence values of predictions—what Chris is talking about, the way our data gets put into data models, then applied to other things and all that stuff requiring transparency.
Related to that, liability for data collection would then reduce the amassing and consolidation of it. As we've discussed here, the fact that two companies have amassed such massive profiles gives them their outsized power.