I think the reaction to the Cambridge Analytica scandal worldwide shows that we have a visceral response to it. We don't know exactly why it upsets us, but it became a household name around the world overnight. To that specific thing, we understand that there are incentives at play, and the government doesn't have an incentive to profit from data or necessarily to use it for nefarious acts. There isn't the sense that there could be rogue actors abusing a system.
My opinion is that as long as breaches at the government level are protected against, as the sort of worst-case scenario, trust in digital government is much more possible than trust in digital advertising.