Yes, I think that's a bold but necessary step. I commented on that earlier, that I admire the audacity of taking that position.
One thing that got lost in the story is that it was illegal to create political profiles of Americans, according to U.K. law. There was a big debate over whether psychometrics worked or not, and that was a red herring to the unlawful profiling, according to U.K. law. In many ways it seems that the directors of Cambridge Analytica/SCL misunderstood the jurisdictional question. The higher-order question is: why did this business become internationalized? Why was U.S. voter data processed in another country?
I think the first issue at play here is around how we can keep voter data inside the countries of the voters as an initial way to protect it.