I think transparency is the key in that. I'm not going to speak ill of any companies, but there are some companies that are very good about being transparent in how they do security of their cloud services, for example. Google, Microsoft, Amazon all publish very good security white papers about what they do to protect the information in their systems. They also tend to try to be as transparent as they can on the data they're collecting. In a lot of cases, I think sometimes people just don't understand the things they're agreeing to. I think those are some of the things that have been done in the U.K. and in the EU with GDPR in getting more informed consent. I would leave it at that, but I think Alex probably has certain things to say.
On February 19th, 2019. See this statement in context.