But if the information is anonymized, where is that consent?
If we had said we're embracing open data and we want certain aggregated, anonymized information to make the provision of services cheaper, better and more focused, a lot of people would have been really excited about it. Canadians are progressive with that mindset of moving to digital. It's almost more about how you do it than about what you do.
To Matt's point about treading lightly, you need to go slowly with it in that way, plan your communications carefully, but I think we all firmly believe that Canadians are ready for this. It's just a question of execution.