We find ourselves here because Waterfront comes up with this idea and puts out a bid. You win the first stage of the bid. Then a big question comes up, which is this question of non-personal data. We ask ourselves: Who owns it; who controls it; who manages it; what can and can't do with this data? Suddenly we start thinking about it—which we've never done—and to your point, there are no regulations on it.
Who do you think should regulate it: the city, the province or the federal government?