The term “trusted provider” to me is really that you have a commitment to what your values and standards are right from the get-go, and that you have support from the top of the organization all the way to every layer.
Essentially, that's necessary to actually do what you promise to do. It's not enough to just have a statement or a policy saying you're going to protect privacy. You really need to have the infrastructure, the communication, the buy-in across everybody who is involved in delivering a service. They need to understand, number one, what their goals and obligations are, and number two, that they have the tools to be able to execute on those things. That really requires a commitment. It requires understanding across the entire organization, and understanding really comes down to making things simple and easy for anyone to be able to understand what they have to do to achieve that trust or to achieve that commitment. In this case, we're talking about privacy, so what does that mean? It means making everyone understand.
At Symcor, we did this by implementing a set of data values. We have a set of data values that stand for privacy, accountability, compliance and trust, and we leverage these values to be able to communicate to everyone. It's not just a bunch of things that are buried in a policy. These are the things that you commit to doing every day. That communication is enforced through a lot of interesting and fun activities. We host an annual data privacy day, where we have quizzes and games. We have training. Our data values are actually represented by a little mascot, which is actually an owl. He's quite popular across the organization. People look forward to his little notes and messages.
It's about doing what you say you're going to do, and then standing behind it with the commitment, whether it be a financial commitment, because it does require that level of commitment as well—