Thank you.
I want to underscore that on the public skepticism point, I agree one hundred per cent. We talk a lot about innovation these days, definitely in the banking industry, and obviously this committee has been looking at digital transformation in the government context. Crucial to consumer trust is knowing that primarily, the privacy data security will be protected.
That's our starting point. Part of building that, as I referenced earlier, is this public education role that I think the public sector and the private sector have. It is explaining to people that digital ID isn't a company you just heard of, SecureKey, handing over all your data. They are not actually seeing it, right? Going through that explanation process using as plain language as possible is very helpful.
Then, we need to ask whether the people in the ecosystem are abiding by the standards and principles. Can everyone agree on them, and are they at a high enough level?
There's a difference between having a bank, or a telecommunications company or a provincial or federal government authenticate you online versus Facebook or any other social media company, solely because those are self-created identities. There's no fundamental, government-issued identity underlying that.
When you talk about digital ID and parsing out public appetite, it's just going to be public appetite as well, based on who you're bringing to the ecosystem, what kind of products they are offering, and the optionality and convenience for the consumer.