With regard to PIPEDA, it's one of the basic questions we are going to submit to Federal Court.
What's going on in our opinion is disclosure by Facebook to the third party. The user provides information to Facebook. Facebook has the information and communicates it to the other company.
The disclosure is an activity that is accompanied by legal consequences for Facebook. Facebook must see to it that the user provides informed consent for that activity.
We believe that this sets aside the argument according to which Facebook is not responsible for what its neighbours or business partners do.