I can reply with an observation. We're having a conversation here where the discussion is effectively that one company has discussed how they may possibly implement this, based on a promise to do it by June 30, and how we have provided information on why we cannot introduce tools that reflect the obligations in the Elections Act as amended.
The reality, as you described it, is that many companies have many different products and services across this industry, whether it's with advertising or delivering news, and there are many different ways that they're interpreting the obligations and their capacity to meet the obligations. So far, we've had only one company that has said they in fact will be implementing a tool as described in the legislation.
I am not saying that as a defence; I am saying that as a reflection of the complexity issues. As you observed, it needs an intense amount of study and discussion to be able to roll out tools that are effective, and that have longevity and provide the information in a predictable and reliable way to users.
In no way do we want to be in a position where we're not doing that. Our business is to provide information and answers to questions from our users.
However, we are in an uncomfortable situation where we are complying with the legislation by not taking political advertising. The reality, as you said, is that with further consultation and a discussion of the amendments that Mr. Kee tabled, as well as broader consideration of the industry, from both our point of view as well as Canadian businesses and Canadian sites, there may have been a different conversation around the appropriate tool for Canadians that would deliver information to them during this electoral cycle.