It's actually a combination of all of the above.
What's happening is that in order to implement the prohibition, we will be updating our ads policies. As I said, there are entire classes of ads where basically we will not accept the ad, such as cannabis advertising. There's another class of ad that goes through registration requirements. That's all governed by our advertising policies.
This decision will be reflected in those ads policies. We will have ads enforcement teams located in various places around the world who will be educated on these ads enforcement policies.
With respect to the specific issues on the use of the ad, every class of ad that you described sounds as though it would likely fall within the ambit of Bill C-76 and fall within the ambit of the prohibition.
We will have actually teams that are trained on that, but also, specifically looking at it from a Canadian perspective, informed by the advice that we have across functional teams located here in Canada.