That's the best news possible, because as everyone has attested here, the purpose of surveillance capitalism is to undermine personal autonomy. Elections and democracy are centred on the sovereign self, exercising a sovereign will. Why in the world would you want to undermine the core bedrock of an election in a non-transparent fashion to the highest bidder at the very time your whole citizenry is on the line?
In fact, the revenue for this is immaterial to these companies. One of my recommendations is to just ban personalized online ads during elections. There are a lot of things you're not allowed to do for six or eight weeks. Just put that into the package. It's simple and straightforward.