Sure. I'm talking about those who are buying the ads. Really, the core problem here is that when they're ad driven—you've heard extremely expert testimony on this—they'll do whatever it takes to get more eyeballs. The subscription-based model is a much safer place to be, because it's not attention driven.
One of the purposes of a tax is to manage externalities. If you don't like the externalities we're grappling with and that are illuminated here, then disadvantage those. Many of these platforms are moving more towards subscription-based models anyway, so just use tax as a vehicle to do that. The good benefit is that it gives you revenue. The second thing it could do is also begin to shift toward more domestic services. I think a tax has not been a lever that's been used, and it's right there for you.