That's where I thought we were going to go, because in your book you compared now to the industrial revolution, in which, although we were scared of the new technology, somehow this technology was addressed to people, for them to be the beneficiary of that progress. Now we are not the beneficiaries at all. It's, as you say, a coup des gens. It's not a coup d'état, so it's not a second step of this revolution. It's a situation in which people become the producers of the raw material and, as you wrote:
...Google's invention revealed new capabilities to infer and deduce the thoughts, feelings, intentions, and interests of individuals and groups with an automated architecture that operates as a one-way mirror irrespective of a person's awareness....
It's like the people connected to the machine in The Matrix.