There's one point that I think is being overlooked here, which is really important, and that is that if these companies disappeared tomorrow, the services they offer would not disappear from the marketplace. It would take literally moments. In a matter of weeks you could replicate Facebook, which would be the harder one. There are substitutes for everything that Google does that are done without surveillance capitalism. Do not in your mind allow any kind of connection between the services you like and the business model of surveillance capitalism. There is no inherent link there, none at all. This is something that has been created by these people because it's wildly more profitable.
On May 28th, 2019. See this statement in context.