One of the things I can share with you, again in terms of the political advertising piece that we are trying to do, is that we are trying to get a very good certainty as to the identity of the individuals when they run an ad.
In Canada, as I mentioned earlier, we will do this and it will be not without pain. For political advertisers in Canada, it's very much that we will need to get some kind of ID from you. We will need to independently verify that ID, and then we're going to send you some kind of key—a digital key if you will—that you're going to have to use to authenticate yourself before you can even run a political ad.
This is a very costly and significant investment. It is also not without friction. I personally worry that there will be instances where people want to run an ad, don't know about this requirement and then find it's going to take many days to do.
I also worry that there may be false positives, but I think this is the right thing to do to protect elections around the world and here in Canada in October. We're prepared to put in the time, the investment and potentially some of the friction to get it right.