It occurs to me, going back to Mr. Erskine-Smith's point, that when I joined Facebook I didn't consent to agree to be targeted by political advertising from anywhere. I didn't know that was part of the deal. It's not why people join Facebook.
It seems to me that we've managed, give or take a few bad phases, to survive as a democracy in the U.K. without broadcast TV adverts, political adverts. It's a particular area of advertising that I'm seeking to restrict, and I'm supported because of the emphasis that was given this morning to the way the control of data is really removing choice from the individual in this process.
From an information regulation point of view, how clear do you think people are in that area? Do you think people understand that this is what's happening here?