I wanted to jump in to just say that I think this also highlights the problem we've been talking about with consent.
I'm a loyal Amazon Echo user. They've done a wonderful thing by putting this up. A couple of weeks ago, I went with my family, and we saw the data that was stored, but I have to say it is....
I'm a total privacy nut. I read all this stuff that you get, and I was shocked, honestly, and my family was shocked to see these recordings about us and our young children from years ago that are stored in the cloud. It's not to say that something was done wrongly or unlawfully. I think it's wonderful to see this kind of level of transparency, but users have no idea it's there. I think that many users have just no idea that this data is out there, and they don't know how it's going to be used in the future either.
I think that as an industry, we need to do a much better job of giving people better granular consent about this, or better information about it.