It's very hard from the outside to decide how to fix another company. I think a lot of us are really disappointed in the choices they've made that have created concern among a lot of people and a lot of regulators.
Our hope would be for privacy and more user control. That's a huge starting point.
I guess if I were going to say anything to my colleagues there, it would be to be a little less short term in their thinking about how to address some of these concerns. I think they have a lot of tools at their disposal to give people a lot more control over their information.
There are a lot of tools in the hands of regulators right now to try to make sure we have good guardrails around what companies do and don't do. Unfortunately, it sets a bad standard for other companies in the space when people aren't obeying good privacy practices.
We all can do things on our side too. That's why we built the Facebook container in our tracking tools: to try to give people more control.