We were looking for some yeses.
You've heard examples already. We firmly believe that you can build good and profitable businesses and still respect people's privacy. You've heard some examples today. You've heard some examples from us. You can see good examples of laws that are out there, including the GDPR.
There are things that are probably beyond the pale, for which we need to have either clear prohibitions or really strong safeguards. I would say that I wouldn't totally reject consent. What we need is more granular consent, because I think people don't really understand—