Absolutely. Clearly, we need to do more about advising and alerting the community about all the great work that's under way. We've published guidance around bots and how to make sure that bots are behaving properly, because we've had our own negative experience around a foul-mouthed, bigoted bot that was trolled for a while. We learned from that. Our CEO stood behind our team, and we did better. Now we've provided guidance, and it's publicly available.
We have what is called the AI Business School, which has a complete set of lectures for business leaders to put in an AI governance model. We're working with that community to help them. We're working to evangelize the work that we're doing internally around our AI ethics overview.
Lastly, I would say that we're working in the 60-plus different regulatory guidance document activities that are happening around the world so that we can start to socialize this from a practical experience perspective. Here in Canada there's the AI impact assessment and the AI ethics guidance standard that are being developed.