With respect to the monetization of personal data, I raised the point with experts yesterday that the business model is the problem. That was put forth by a number of folks, and Apple, I think—Tim Cook—made the same point about the industrial data complex.
Microsoft and Amazon, do you think the business model is itself a problem? You just want to collect more and more information about us. What's the value to us in your collecting so much information about us? Is the business model a problem?