In the case of the B.C. act, I've indicated already that we haven't seen challenges, but where technology is taking us in the analysis of big data, there is a large amount of discussion around the analytics that can be unleashed upon information that was not originally collected for a purpose that might become apparent upon the running of those analytics.
The challenge that exists now is the ability of organizations to innovate with the data that they have within the context of consent when they don't necessarily understand what might be unveiled at the end of the analytic process.
We see technology now allowing for greater possibilities. At the end of the day, we believe there needs to be protection. People should be aware that their information is going to be analyzed. If it's going to be de-identified, there need to be protections built in so that it's not re-identified.