[Inaudible—Editor] against relying on market incentives or thinking that companies that have a direct interest in keeping their users' information secret or following better practices will necessarily do that. Ashley Madison is a great example of a company that had a direct interest in having strong security and strong privacy protections, had nothing good in place, and didn't follow any industry best practices to safeguard user information or protect users' privacy.
I do think that the idea of building a degree of flexibility into how—