In terms of the rights of the consumer in terms of deletion and understanding, again, transparency plays an important role at the outset. Users should be able to understand what information about them companies are holding, and then requesting that the deletion is of that information, or the removal of that information when they leave the service, or the correction of that information, are important aspects to pursue.
In terms of simplifying terms of service, there is a fundamental challenge, which is that these terms need to be legally binding. They're drafted by lawyers, and they need to be specific and they need to be written in a particular kind of language. The avenue that we support is generally providing simplified terms of service that go alongside the actual legal terms of service in order to explain things. I think that can be done. There are initiatives that have explored ways to explain what's being done in clear English that have had significant success.
There is a role for the OPC in terms of promoting model terms of service, which I think can be done. You can draft a standardized agreement that can be adapted to different contexts and I think that's an issue that should be pursued.