Thank you.
In the discussions around the right to be forgotten, that version of being forgotten—being de-indexed by a search engine—sounds more like a right to be lost than a right to be forgotten. It's certainly not erasure. I'm glad that we're finally getting to some distinctions between these different things.
Ms. Scassa, I was pleased to hear in your testimony and get into the record the acknowledgement of PIPEDA being onerous for small businesses and certainly unloved, probably misunderstood and, I would say, probably feared by many. Small business owners I've talked to are certainly not conversant with privacy law. They know there is a privacy law out there. In many cases, they're probably at a loss as to how to comply and, yes, it's beyond the reach of many businesses to have expert advice on how to comply, as you mentioned in your testimony.
In your opening remarks, though, you characterized the consent model as a joke. If so, what's the answer?